Brass Suppliers Give Tips on Making Eye-Catching Corporate Signages

Having an exterior building signage is necessary to just about any type of business that aims to distinguish itself from its competitors, especially in today’s tech-reliant world. After all, a physical signage is an important part of overall marketing and branding strategy. You therefore need to make sure that it represents what a particular brand stands for. Reliability, consistency and elegance are all characteristics your clients will want to be associated with their business, and using a material that embodies all of these will help them create a strong first impression with customers.

Brass, for example, is one of the most common materials used for exterior signages due to its durability and distinctive appearance. It’s also very easy to work with, particularly if you keep in mind these tips from reputable brass suppliers.

Choose a Workable Alloy

Brass doesn’t only come in all shapes and sizes, but also in composition. The types of metals used in production of this alloy can affect machinability and resistance to corrosion. If you need to apply a certain method to a brass sheet or plate to create the sign, be sure to inform your supplier. They may be able to recommend an alloy that’s more suited to your needs or offer to fulfill specific application requirements for you.

Prioritize Sign Readability

Readability of a sign takes precedence over any design feature you want to add. If customers can’t decipher what’s written on it, then its fetching reddish tint or gold-like luster won’t make the least bit of difference. When working with brass, two of the most effective methods to cut a pattern on the surface are engraving and etching. Engraving involves using a stylus to draw directly onto brass while etching requires sketching and then applying an acid bath to the material. Your choice in technique will depend on the pattern or text the client wants to use. For a design that requires precise strokes and crisper lines, you might want to go with engraving. If the design calls for broader, deeper lines, etching is the better option.

Consider Element Exposure

Since the signage is going to be placed outside, you have to anticipate how exposure to weather can affect its appearance. Compared to plastic or aluminum plaques, painted backgrounds and other cheap materials at least, brass can hold up fairly well against sun and rain. It will tarnish over time, however, so make sure to remind your client that it would need routine maintenance, especially if they chose brass to match their brand. Wiping down the surface from time to time will allow the sign to retain its color.

An exterior signage holds a lot of value even in a time when digital advertising has drastically changed the marketing game. With the right skills and a trustworthy supplier on your side, you can help businesses attract the attention of their customers.

About Rotax Metals

Rotax Metals is the go-to supplier of copper, brass and bronze products since 1947. We have worked with countless fabricators, architectural designers, artisans and many other professionals in a variety of industries. Our company is also known for its unparalleled dedication to sustainability and environment in our day-to-day operations.

Sources:

A Small-Business Guide to Designing Compelling Signage, Inc.com

3 Design Tips for Creating Signs That Attract Customers, Entrepreneur.com