Face it: green is in. This sentiment was proven by a 2015 study conducted by the Natural Marketing Institute (NMI), which found that 85% of Americans are accepting of sustainable practices. Moreover, 63% of those survey say that they are increasing their purchase of sustainable products.
In other words, people are no longer just buying—they’re buying with a conscience. As such, whether you’re an architect designing a building’s façade or a design studio crafting your new homeware collection, the materials you use have to be eco-friendly. Post originally appeared on RotaxMetals.net blog page.